Fourth, e-commerce presents options to experiment with new monetization fashions. On-line procuring is immediate for consumers and low value for firms. Content material-hungry customers do not drive to DVD retailers to buy a Toy Story online game or the Frozen sound track. The ubiquity of mobile phones eliminates set up costs and lowers incremental cost per unit offered. Marketers moreover anticipate convergence of online and offline properties. IP-primarily based content, easier to enforce on-line than offline, will drive offline merchandising, and vice versa.
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